Larry Van Tassell - Former Center for Agricultural Profitability Director

Men look at phone in front of grain silos — Strategic planning is a dynamic process that requires continuous adaptation to changing circumstances and is most effective when it includes input from stakeholders, including family, partners, employees, and even customers, suppliers, and buyers. (CAP photo)

The Importance of Strategic Planning for Farmers and Ranchers

February 15, 2024

Center for Agricultural Profitability Director Larry Van Tassell discusses two steps that make planning strategic: defining the mission of the business, and assessing the external environment and its implications for the farm business.

Drone flying over field — Trends highlighted in USDA NASS's recent Technology Use survey indicate that Nebraska producers are more readily taking advantage of technological advances to improve their farm management skills and processes. (Center for Ag Profitability photo)

Technology Use Growing on Nebraska Farms and Ranches

August 24, 2023

A recent USDA NASS survey on technology use in agriculture revealed some interesting trends for the industry — in particular, Nebraska's above-average rating on ownership and use of technology.

Tractor in field — Craig Chandler/University Communication

What is the Value of Financial and Business Management to Ag Producers?

May 20, 2022

This article analyzes the correlation between Nebraska producers' management prowess, as measured by a Business IQ survey, and the financial performance of their farming operation.