Economics and Marketing

Tractor in a field

Cornhusker Economics

Two men walking and talking in field — About 97% of farms and ranches in the U.S. are family-owned, which creates a unique challenge in a business atmosphere. Maintaining boundaries between family time and operational meetings is a great first step in ensuring productive business discussions.

Family Business Meetings

August 22, 2024

Gain insights and practical tips to enhance communication and productivity in your family-run operation in this webinar designed for farmers and ranchers.

Center for Agricultural Profitability webinars are free to attend and recorded for viewing at any time. For a list of upcoming webinars, visit the <a href="https://events.unl.edu/cap/upcoming/" target="_blank">CAP website</a>. — Center for Agricultural Profitability webinars are free to attend and recorded for viewing at any time. For a list of upcoming webinars, visit the CAP website.

2023 Nebraska Farm Business Financial Averages

June 13, 2024

This webinar provides benchmarking data for producers regarding Nebraska farm and ranch incomes, ratios and family living data.

Woman standing near barn — This new webinar features insights on building effective communication skills from Lisa Kaslon, professional development coordinator with Nebraska Extension.

Nebraska Women in Agriculture Hosts Mastering Effective Communication Webinar

June 13, 2024

Learn how to express yourself clearly, listen actively, and navigate diverse communication styles to find more personal and professional success.

Man speaks to older couple near vehicles and farm equipment — While land, machinery and equipment are the most logical options, any physical asset used on your farm or ranch could be considered in a gift leaseback for family members looking to join the operation. (CAP photo)

Ideas for Estate and Transition Planning: Gift Leaseback

May 23, 2024

Continuing a series on ideas and tactics for bringing another family member into the operation, this extension article expands on strategies to transfer wealth by combining gifts with a lease agreement.

Two men smiling and walking side-by-side in field — The intake and onboarding process is a critical factor for employee success in the ag industry. A strong onboarding process has been shown to increase employee productivity by more than 70% and employee retention by 82%.

Farm and Ranch Employee Intake and Onboarding

May 2, 2024

Nebraska Extension Agricultural Economist Shannon Sand highlights strategies for the intake and onboarding process to help farm and ranch managers build the groundwork for employee success.

News Archive