December 14, 2007

On this week's Market Journal Robbie LeValley from Delta, Colorado talks with host Doug Jose about how to conduct market research and provide the direct marketed beef products consumers want.

Also on the program this week:

• Livestock Marketing Analysis — Brett Stuart, CattleFax
• Update on the Farm Bill — Brad Lubben, UNL extension public policy specialist
• Wind Energy — Leanne Stevenson, Wyoming Department of Agriculture
• Weather update with Al Dutcher, UNL state climatologist.

On the Dec. 21 Market Journal, a guest speaker will discuss how body condition scoring can be effectively used to estimate a cow's energy reserves. Poor body condition is directly related to poor reproductive performance and lower weaning weights of calves, both of which impact income per cow.

Market Journal is broadcast Fridays at 12:30 p.m. on DishNetwork NAUHS 9411, Saturdays at 7 a.m. on NET1 and Sundays at 9 a.m. on NETV2 (all times central). Visit the Market Journal Web site at marketjournal.unl.edu to watch current or previous programs.