Jay Parsons was selected in April as the new director of the Center for Agricultural Profitability at the University of Nebraska-Lincoln, following the retirement of Larry Van Tassell, who served as the center’s director since its inception in July 2021.

Parsons, a professor and extension farm and ranch management specialist in the Department of Agricultural Economics, joined the university as an associate professor in 2014. He also serves as Nebraska Extension’s agricultural profitability program area leader.

The Center for Agricultural Profitability (CAP) is based in the Department of Agricultural Economics. It facilitates interdisciplinary faculty research and outreach to serve agricultural producers and agribusiness professionals with educational programs and information to keep Nebraska’s farmers and ranchers financially healthy.

Parsons said he is looking forward to building on the momentum the center has achieved in the last three years by continuing to focus on reaching Nebraska’s agricultural stakeholders with information that helps keep the state’s farms and ranches on solid financial footing.

“The center is going to keep working to bring together resources from across the University of Nebraska, as well as outside agencies and other universities, to help producers and professionals who work with them to have more confidence and clarity in making the many important decisions impacting their farm or ranch business,” he said.

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