What is the Value of Strategic Planning for Farmers and Ranchers?

Tractor in field
Research has shown that small businesses who highly engage in strategic planning activities realize 60% higher gross returns than those who do not highly engage. (Photo courtesy Center for Ag Profitability)

What is the Value of Strategic Planning for Farmers and Ranchers?

What are the characteristics of a good farm manager? Some argue that managerial success results from a conglomeration of several factors including a good combination of strategic planning and decision-making ability. Educational efforts to promote strategic planning principles among agricultural producers have been numerous over the years. However, strategic planning takes time and considerable effort to complete. Many producers find it difficult to do and question the value of doing it.

In this Center for Agricultural Profitability article, UNL Farm and Ranch Management Specialist Jay Parsons discusses the impacts of sound strategic planning and decision-making in today’s ag industry.

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