Knowing where your cattle are exactly can be one of the most time-consuming tasks that a rancher or cattleman is faced with. With the technology that 701x is bringing to the industry, ranchers have given their cattle a cell phone in the sense of knowing their location at all times. The autonomous rancher app sends warning alerts to the cattle owner or other workers on the ranch when an issue arises such as low movement, high movement, and other alerts enabled in the platform. FarmBits hosts Taylor Cross and Emily Hanson sat down with Max Cossette, vice president of business development at 701x, and learned more about this innovating technology to improve the animal industry. 

Listen to Episode 087