Beginning Friday, Dec. 2, CropWatch will conduct a survey of its site users.

Available until the end of December, the brief online survey is comprised of 13 questions designed to evaluate the usefulness and impact of CropWatch’s content to its target audience.

“2022 has been a very challenging year for Nebraska's farmers, and it's been more important than ever for CropWatch to provide timely, research-based information for producers as they make critical decisions for their operations,” said Katy Moore, CropWatch editor. “This survey will help us understand if we accomplished that mission throughout the year, and what more is needed to help American producers find success in this ever-changing industry.”

The survey — which takes about five minutes to complete — includes a variety of questions, from readability of articles to the significance of CropWatch’s crop and pest news as farmers evolve their management strategies throughout the year. It also includes a section for readers to suggest topics for which they would like to see more coverage in CropWatch.

The results of this survey will help guide CropWatch’s planning efforts for 2023. As Nebraska farmers continue to face new cropping challenges, such as soybean gall midge and tar spot, gauging the significance of these topics for CropWatch readers throughout 2022 will be particularly helpful in planning the focus of future issues, Moore added.

The survey is anonymous, and all responses are confidential and will be used solely for academic purposes by CropWatch.

“We encourage all producers and stakeholders in the agriculture industry to participate in this survey,” Moore said. “This is an opportunity for us to hear feedback on the value of CropWatch content to our readership and learn about what improvements we can make to better serve their needs in the future.”

To participate in the survey, click here.

Take the survey