Proactive and Quality Decision-making in Agriculture
Agricultural producers consistently face a very challenging decision-making environment. Agricultural production relies on a complex set of biological interactions with the environment in the presence of a very high level of uncertainty, meaning growers typically make decisions in a very dynamic environment with several competing short- and long-term objectives in mind. This can all be very overwhelming and lead to several bad habits, such as procrastination or relying on outside experts or “decision tools”. This article and accompanying podcast addresses how growers can benefit from building proactive decision-making skills through a better understanding of decision quality that will lead to desired outcomes.