"Coach Bear Bryant is purported to have said, 'winning isn’t everything, but it beats anything that comes in second.' Often, I hear the sentiment, 'profit isn’t everything.' Continuing with the attitude expressed by Coach Bryant, I would expand his statement to something like this: 'profit isn’t everything, but it sure beats a loss.'

"Farm and ranch operators who are profitable are more likely to control the fates of their businesses, pass on their operations to their progeny, and accomplish the objectives they wish for themselves and their families."

In this Center for Agricultural Profitability article, Nebraska Extension Agricultural Economist Matt Stockton examines the relationship between profitability and farm management in a balanced operation, and what it takes to be a skilled agriculturalist.

Read the full article