University of Nebraska-Lincoln Extension, Institute of Agriculture and Natural Resources

December 14, 2007

Market Journal: Direct Marketing Beef

 On this week's Market Journal Robbie LeValley from Delta, Colorado talks with host Doug Jose about how to conduct market research and provide the direct marketed beef products consumers want.

Also on the program this week:

On the Dec. 21 Market Journal, a guest speaker will discuss how body condition scoring can be effectively used to estimate a cow's energy reserves. Poor body condition is directly related to poor reproductive performance and lower weaning weights of calves, both of which impact income per cow.

Market Journal is broadcast Fridays at 12:30 p.m. on DishNetwork NAUHS 9411, Saturdays at 7 a.m. on NET1 and Sundays at 9 a.m. on NETV2 (all times central). Visit the Market Journal Web site at marketjournal.unl.edu to watch current or previous programs.

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Copyright 2006 by the University of Nebraska Board of Regents. All rights reserved.
Published by University of Nebraska-Lincoln Extension in the Institute of Agriculture and Natural Resources Cooperating with the counties and the U.S. Department of Agriculture.
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