University of Nebraska-Lincoln Extension, Institute of Agriculture and Natural Resources

Market Journal: Understanding consumer preferences for value-added ag products

Emotion and passion need to be expressed in the product description and label if ag producers expect to sell value-added products to today's consumer, according to Marsha Laux, value added ag extension specialist at Iowa State University and one of the guests on this week's Market Journal. Laux says producers should first determine what characteristics the consumer wants to buy when developing and marketing value-added products.

Market Journal -- UNL Extension's television for ag business decisions -- is broadcast Fridays at 12:30 p.m. on Dish Network NAUHS 9411 and Time Warner Cable Channel 21 in Lincoln; Saturdays at 7 a.m. on NET1; and Sundays at 9 a.m. on NET2. Show segments also are available on the Market Journal Web site. It is also available on the site for podcasting

Also on this week's program:

On the next Market Journal May 5-7 learn how nearly 1,000 leadership positions have been filled by Nebraska LEAD alumni over the past 25 years. The intensive two-year program exposes participants to a broad range of issues and leadership experiences. Alan Blezek, LEAD director, reports on how to get involved.

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Copyright 2006 by the University of Nebraska Board of Regents. All rights reserved.
Published by University of Nebraska-Lincoln Extension in the Institute of Agriculture and Natural Resources Cooperating with the counties and the U.S. Department of Agriculture.
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