Crop Watch, July 28, 2006: Market Journal: Tips for managing farms and ranches like a general<p>

University of Nebraska-Lincoln Extension, Institute of Agriculture and Natural Resources

July 28, 2006

On this week's Market Journal

Tips for managing farms and ranches like a general

This week Market Journal program host Doug Jose visits with Kim Anderson, Oklahoma State University extension ag economist, on ag marketing and management. Success involves making money from all your farm assets, he said, comparing the role of a manager to that of a general. A good farm or ranch manager must be decisive, set benchmarks and focus on the long-term, looking beyond the current battle to find opportunities.

Also on this week's Market Journal Jose, a UNL Extension ag economist, and guests also will discuss:

the current livestock market with Darrell Mark, UNL extension marketing specialist;
funds for taking land out of irrigation, with Dave Griffith, NRCS water resources planner; and
weather forecasts with Al Dutcher, Nebraska state climatologist.

Next week the Market Journal team will travel to western Nebraska to see how yet another year of drought conditions is taking a toll on pastures, crops and livestock and looks at strategies to respond to limited water supplies.

Market Journal — UNL Extension's television for ag business decisions — is broadcast Fridays at 12:30 p.m. on Dish Network NAUHS 9411 and Time Warner Cable Channel 21 in Lincoln; Saturdays at 7 a.m. on NET1; and Sundays at 9 a.m. on NET2. Show segments and podcasting are available on the Market Journal Web site.

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Copyright 2006 by the University of Nebraska Board of Regents. All rights reserved.

Published by University of Nebraska-Lincoln Extension in the Institute of Agriculture and Natural Resources Cooperating with the counties and the U.S. Department of Agriculture.

The University of Nebraska-Lincoln does not discriminate on the basis of gender, age, disability, race, color, religion, marital status, veteran's status, national or ethnic origin, or sexual orientation.




Copyright 2006 by the University of Nebraska Board of Regents. All rights reserved.

Published by University of Nebraska-Lincoln Extension in the Institute of Agriculture and Natural Resources Cooperating with the counties and the U.S. Department of Agriculture.

The University of Nebraska-Lincoln does not discriminate on the basis of gender, age, disability, race, color, religion, marital status, veteran's status, national or ethnic origin, or sexual orientation.