University of Nebraska-Lincoln Extension, Institute of Agriculture and Natural Resources

September 8, 2006

HHD Market Journal programs feature marketing, precision agriculture

The University of Nebraska-Lincoln's "Market Journal" program will broadcast live via the Internet during Husker Harvest Days Sept. 12-14.

Thirty-minute programs will be broadcast daily at MarketJournal.unl.edu at 11 a.m. and 2 p.m. from the "Market Journal" presentation stage next to the Husker Red metal building at lot 325 on East Third Street of the showgrounds, said Jim Randall, coordinator of electronic media in the Communications and Information Technology unit in the University's Institute of Agriculture and Natural Resources.

The "Market Journal" programs will be hosted by Doug Jose, UNL farm management specialist.

Look for the Big Red at HHD

UNL's Big Red Building will offer more exhibits than ever before at this year's Husker Harvst Days.
The Sept. 12 program, "Getting Started with Precision Ag," will discuss how precision agriculture technology can be both economically and environmentally helpful to producers. It will offer an overview of precision ag, including what it is and what equipment is needed from yield monitors to GPS auto steering capabilities.

The Sept. 13 presentation, "Marketing for Profit," will discuss marketing strategies producers can take back home and use this fall. Some of the items discussed during this segment will include: the impact of the booming ethanol industry and where corn and livestock producers should position themselves in the markets, livestock scenarios and corn storage.

The closing day of "Market Journal" and Husker Harvest Days Sept. 14 will discuss marketing strategies and tips that producers should consider using for this fall's crops and others to consider for 2007 crops.

Given a more than 30 cents per bushel carry between December 2006 and July 2007 corn, the program, "Marketing Tools to Reduce Risk," will discuss opportunities producers might have to "sell the carry" and grain from a basis improvement.

In addition, using accumulator contracts and how minimum/maximum price contracts might have performed this year and how to market 2007 corn and soybeans using these new generation contracts also will be discussed. The program will highlight the Market Journal Toolbox that will be featured during Husker Harvest Days. Six Market Journal Toolboxes will be given away during Husker Harvest Days.

Viewers also will have a chance to ask questions after all programs. As a special feature, the "Market Journal" television personalities will be available at the "Market Journal" tent to visit on Wednesday from 3-4 p.m.

IANR News Release

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Copyright 2006 by the University of Nebraska Board of Regents. All rights reserved.
Published by University of Nebraska-Lincoln Extension in the Institute of Agriculture and Natural Resources Cooperating with the counties and the U.S. Department of Agriculture.
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